ON DEMAND WEBINAR

Leverage publisher content to maximize sales

Learn how to effectively use publisher content to amplify your brand and achieve marketing objectives.

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Learn from the industry leaders

Nicole Feriancek

Editor-In-Chief

Nicole leads a team of talented journalists at the Ottawa Citizen, who are deeply committed to providing news and storytelling that makes a difference. Nicole will share the Citizen's approach to covering the 2023 federal public service strike — a story that was of urgent importance to hundreds of thousands of Canadians last spring. She will cover some of the stories most loved by readers, examples of innovative audience interaction, and the impact of the Citizen's coverage of this prolonged news event.

JoAnne Murchison

Director of National Media Strategy

JoAnne brings over two decades of industry experience in advertising and media and excels in problem-solving and delivering exceptional integrated advertising and content creation solutions for clients. Viewers will benefit from her deep knowledge on content types, such as organic editorial, directed editorial advertorial, and directed commercial content, while emphasizing their distinct advantages.

Erika Tustin

Senior Director of Content Monetization

Erika has mastered the art of aligning content, audience, and revenue. She will delve into the world of affiliate marketing, specifically the secrets of affiliate editorial, affiliate adjacency, and directed affiliate strategies, showcasing their unparalleled advantages.

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You will learn

Why content is key

The power of content to reach and engage desired audiences

Content as a catalyst

Content as a catalyst in building trust, gaining recognition, and transforming a marketing strategy in a competitive landscape

Publisher trust

Benefits of leveraging a publisher's platform to enhance content reach among a loyal audience and gain credibility from renowned brands

Content opportunities

Various content opportunities and the advantages they offer

Success Stories

Success stories and proven techniques for effective content creation

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Why does relevant Content matter?

Content is King

$417B
The global content marketing market is set to grow to USD $417.85 billion by 2025

Premium publishers drive brand trust

43%
of consumers trust brand content more when professional journalists create it

Leaves a positive impression

5x
Consumers are more likely to view advertising within non-premium content as low-quality

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POSTMEDIA IS YOUR CONTENT EXPERT

At Postmedia, content is our business.
We are content experts with a mass distribution platform, extensive first-party data and a portfolio of integrated marketing solutions to meet your needs.

Canada's trusted news network

From editorial to sponsored content, readers and advertisers alike can rely on Postmedia as a source for credible and engaging content. Our content platforms capture our readers’ attention and keep your brands front and center.

Full service content studio

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partners that are published and promoted through Postmedia's publication network.}

For businesses big and small

Our team of innovative and skilled content creators collaborate to develop comprehensive, cross-channel content strategies that cater to a diverse range of clients - from well-established brands to burgeoning local enterprises and everything in between.

POSTMEDIA NETWORK

Canada’s largest news networks representing hundreds of brands across multiple print, online, and mobile platforms
Outstanding trusted and award-winning journalism
Audience of millions of Canadians each month
A wealth of first-party data
Extensive print and digital marketing capabilities