--- title: Postmedia Solutions Content Webinar 2024 description: Learn how to effectively use publisher content to amplify your brand and achieve marketing objectives. February 27, 2024 image: https://info.postmediasolutions.com/hubfs/social-suggested-images/info.postmediasolutions.comhs-fshubfsPostmedia%20LogosPostmedia-SOLUTIONS_Stacked_Black-1-1.png --- ON DEMAND WEBINAR # Leverage publisher content to maximize sales Learn how to effectively use publisher content to amplify your brand and achieve marketing objectives.   ![Picture2-Feb-27-2024-09-44-09-4614-PM](https://info.postmediasolutions.com/hs-fs/hubfs/Picture2-Feb-27-2024-09-44-09-4614-PM.png?width=200&height=49&name=Picture2-Feb-27-2024-09-44-09-4614-PM.png "Picture2-Feb-27-2024-09-44-09-4614-PM") # SIGN UP TO WATCH THE WEBINAR # Learn from the industry leaders ![Picture7-4](https://info.postmediasolutions.com/hs-fs/hubfs/Picture7-4.png?width=179&height=200&name=Picture7-4.png "Picture7-4") ### Nicole Feriancek ​Editor-In-Chief ![Ottawa Citizen_Horizontal Wordmark_RGB](https://info.postmediasolutions.com/hs-fs/hubfs/Ottawa%20Citizen_Horizontal%20Wordmark_RGB.png?width=120&height=14&name=Ottawa%20Citizen_Horizontal%20Wordmark_RGB.png "Ottawa Citizen_Horizontal Wordmark_RGB") Nicole leads a team of talented journalists at the Ottawa Citizen, who are deeply committed to providing news and storytelling that makes a difference. Nicole will share the Citizen's approach to covering the 2023 federal public service strike — a story that was of urgent importance to hundreds of thousands of Canadians last spring.  She will cover some of the stories most loved by readers, examples of innovative audience interaction, and the impact of the Citizen's coverage of this prolonged news event. ![Joanne](https://info.postmediasolutions.com/hs-fs/hubfs/Joanne.png?width=186&height=200&name=Joanne.png "Joanne") ### JoAnne Murchison ​Director of National Media Strategy ![Postmedia_RGB](https://info.postmediasolutions.com/hs-fs/hubfs/Postmedia_RGB.jpg?width=120&height=19&name=Postmedia_RGB.jpg "Postmedia_RGB") JoAnne brings over two decades of industry experience in advertising and media and excels in problem-solving and delivering exceptional integrated advertising and content creation solutions for clients. Viewers will benefit from her deep knowledge on content types, such as organic editorial, directed editorial advertorial, and directed commercial content, while emphasizing their distinct advantages. ![Erika-1](https://info.postmediasolutions.com/hs-fs/hubfs/Erika-1.png?width=186&height=200&name=Erika-1.png "Erika-1") ### Erika Tustin Senior Director of Content Monetization ![Postmedia_RGB](https://info.postmediasolutions.com/hs-fs/hubfs/Postmedia_RGB.jpg?width=120&height=19&name=Postmedia_RGB.jpg "Postmedia_RGB") Erika has mastered the art of aligning content, audience, and revenue. She will delve into the world of affiliate marketing, specifically the secrets of affiliate editorial, affiliate adjacency, and directed affiliate strategies, showcasing their unparalleled advantages. [ WATCH THE WEBINAR ](https://info.postmediasolutions.com/2024-contentwebinar-ondemand#signupwebinar) ![Picture5-4](https://info.postmediasolutions.com/hs-fs/hubfs/Picture5-4.png?width=1803&height=2000&name=Picture5-4.png "Picture5-4") # You will learn ![Pointer-2](https://info.postmediasolutions.com/hs-fs/hubfs/Pointer-2.png?width=40&height=40&name=Pointer-2.png "Pointer-2") ##### Why content is key The power of content to reach and engage desired audiences ![Pointer-2](https://info.postmediasolutions.com/hs-fs/hubfs/Pointer-2.png?width=40&height=40&name=Pointer-2.png "Pointer-2") ##### Content as a catalyst Content as a catalyst in building trust, gaining recognition, and transforming a marketing strategy in a competitive landscape ![Pointer-2](https://info.postmediasolutions.com/hs-fs/hubfs/Pointer-2.png?width=40&height=40&name=Pointer-2.png "Pointer-2") ##### Publisher trust Benefits of leveraging a publisher's platform to enhance content reach among a loyal audience and gain credibility from renowned brands ![Pointer-2](https://info.postmediasolutions.com/hs-fs/hubfs/Pointer-2.png?width=40&height=40&name=Pointer-2.png "Pointer-2") ##### Content opportunities Various content opportunities and the advantages they offer ![Pointer-2](https://info.postmediasolutions.com/hs-fs/hubfs/Pointer-2.png?width=40&height=40&name=Pointer-2.png "Pointer-2") ##### Success Stories Success stories and proven techniques for effective content creation  [ WATCH AT YOUR CONVENIENCE ](https://info.postmediasolutions.com/2024-contentwebinar-ondemand#signupwebinar) --- ## Why does relevant Content matter? ![Picture3-Jan-02-2024-10-07-13-8901-PM](https://info.postmediasolutions.com/hs-fs/hubfs/Picture3-Jan-02-2024-10-07-13-8901-PM.jpg?width=129&height=200&name=Picture3-Jan-02-2024-10-07-13-8901-PM.jpg "Picture3-Jan-02-2024-10-07-13-8901-PM") Content is King $417B The global content marketing market is set to grow to USD $417.85 billion by 2025 ![Picture4-2](https://info.postmediasolutions.com/hs-fs/hubfs/Picture4-2.jpg?width=130&height=200&name=Picture4-2.jpg "Picture4-2") Premium publishers drive brand trust 43% of consumers trust brand content more when professional journalists create it . ![Picture2-4](https://info.postmediasolutions.com/hs-fs/hubfs/Picture2-4.jpg?width=130&height=200&name=Picture2-4.jpg "Picture2-4") Leaves a positive impression 5x Consumers are more likely to view advertising within non-premium content as low-quality [ GET ACCESS TO THE WEBINAR ](https://info.postmediasolutions.com/2024-contentwebinar-ondemand#signupwebinar) ## POSTMEDIA IS YOUR CONTENT EXPERT At Postmedia, content is our business. We are content experts with a mass distribution platform, extensive first-party data and a portfolio of integrated marketing solutions to meet your needs. ![Picture4](https://info.postmediasolutions.com/hs-fs/hubfs/Picture4.gif?width=96&height=96&name=Picture4.gif "Picture4") ### Canada's trusted news network From editorial to sponsored content, readers and advertisers alike can rely on Postmedia as a source for credible and engaging content. Our content platforms capture our readers’ attention and keep your brands front and center. ![](https://7528311.fs1.hubspotusercontent-na1.net/hubfs/7528311/raw_assets/public/mV0_d-cms-session-theme_hubspot/session/images/hormone.svg) ### Full service content studio Content Works is Postmedia’s award-winning full-service commercial studio. Content Works creates articles, infographics, videos or dynamic web pages for our advertiser partners that are published and promoted through Postmedia's publication network. ![Picture3](https://info.postmediasolutions.com/hs-fs/hubfs/Picture3.gif?width=96&height=96&name=Picture3.gif "Picture3") ### For businesses big and small Our team of innovative and skilled content creators collaborate to develop comprehensive, cross-channel content strategies that cater to a diverse range of clients - from well-established brands to burgeoning local enterprises and everything in between. [ REGISTER ](https://info.postmediasolutions.com/2024-contentwebinar-ondemand#signupwebinar) --- ## POSTMEDIA NETWORK - Canada’s largest news networks  representing hundreds of brands across multiple print, online, and mobile platforms - Outstanding trusted and award-winning journalism - Audience of millions of Canadians each month - A wealth of first-party data - Extensive print and digital marketing capabilities ## 130+ Trusted Brands ## 17.5M MONTHLY READERS ## 12.0M DIGITAL REACH ![Postmedia Network](https://info.postmediasolutions.com/hs-fs/hubfs/Picture2-4.png?width=2000&height=1520&name=Picture2-4.png "Postmedia Network") --- ## SUCCESS STORIES ![Picture6-2](https://info.postmediasolutions.com/hs-fs/hubfs/Picture6-2.png?width=333&height=200&name=Picture6-2.png "Picture6-2") ## Intact Insurance Interactive quiz [ Explore case study ](https://info.postmediasolutions.com/hubfs/Case%20Study_Intact%20Insurace%20Page.pptx) ![Case+Study+-+Johnston+Research](https://info.postmediasolutions.com/hubfs/Case+Study+-+Johnston+Research.bmp "Case+Study+-+Johnston+Research") ## Johnston Research Sponsored Article [ Explore case study ](https://info.postmediasolutions.com/hubfs/Case%20Study-%20Johnston%20Research.pdf) ## Our long-lasting partnerships span industries and verticals across Canada. Let us show you our proven growth strategies. ## Connect with a content expert today!   ## Email [postmediasolutions@postmedia.com](mailto:postmediasolutions@postmedia.com) ## Book a consultation [BOOK NOW](https://share.hsforms.com/1oyfnxBFeRxKK_xaByv4olg2wpfg) ---