DISCOVER HOW TO
Effectively combine paid SEARCH & SEO for maximum impact.

Join us for a virtual discussion with Postmedia’s experts and discover how the connection between paid search and SEO can drive more traffic to your website, boost conversions, and increase sales.

June 18, 2024
1 PM ET / 11 AM MT / 10 AM PT

Register for the webinar

SEO vs. PPC:
A Breakdown

SEO and PPC functionalities and the advantages and disadvantages of each approach.

The Synergy of SEO and PPC

Exploring the synergy between SEO and PPC, using PPC data to boost SEO, and showing the impact of strong SEO on PPC performance and costs.

Building a Unified Strategy

Creating buyer personas, ensuring brand message consistency, optimizing landing pages, and testing new keywords and content with PPC campaigns to achieve business marketing goals.

Nicole Terry

Director • Search and Social
Postmedia

Nicole Terry serves as Director of Performance Marketing at Postmedia. She leads digital advertising operations, specializing in Search, Social, SEO, and Programmatic advertising. With 14 years of digital experience, she creates impactful campaigns that drive results and maximize revenue streams for clients to achieve their business goals.

Omkar Deshpande

Senior SEO Manager
Postmedia

Omkar is a Senior SEO Manager at Postmedia, leveraging his 9 years of SEO expertise to deliver exceptional results for clients. Throughout his career, Omkar has tackled complex SEO challenges for a wide range of clients, including industry leaders like Intuit TurboTax and Remax Canada. His passion lies in crafting data-driven strategies that generate significant organic traffic and growth.

BOOST ONLINE PRESENCE

83%

Achieving a high rank in online search results is crucial for visibility, especially on Google, which dominates 83% of the global search market shares.

INCREASE TRAFFIC

30%

The top result in Google's organic search gets a 30%+ click-through rate, making it more likely to attract clicks than lower-ranked sites.

DRIVE SALES

10x

Websites that ranking within the top search results are 10x more likely to attract clicks compared to those with a lower page rank.

SAVE MY SPOT

Postmedia is your Search Marketing Expert

Postmedia effectively connects advertisers, brands, and agencies with the ideal audience, delivering tangible results for businesses of any size.

Canada's Audience Experts

As experts in audience engagement, Postmedia collaborates with you to gain insight into your business, establish objectives, and execute a digital advertising plan that aligns with your budget.

Drive Results

Showcase your business at the forefront on Google whenever a potential buyer is searching for what you offer. Being a Google Premier Partner, we have the expertise to develop strategies that guarantee your business reaches the right audience at the perfect moment.

For Businesses Big and Small

Our team at Postmedia is equipped to develop a thorough, multi-channel marketing strategy customized to cater to various clients, whether they are well-known brands or up-and-coming local businesses.

Postmedia Network

Postmedia is a nationwide news media company reaching over 17 million Canadians every month on 130+ brands. We are trusted, credible, and brand friendly. Our extensive 1st party data and portfolio of marketing solutions offer customized campaigns that drive sales. By leveraging powerful data insights, we optimize your ROI and enhance performance at every stage of your customer’s buying journey. We seamlessly integrate the right strategy to effectively align with your objectives, brand identity, target audience, and overall reach. Our impressive portfolio, comprehensive range of solutions, and extensive audience data all reinforce our unwavering dedication to producing effective advertising solutions for our valued customers.

130+ Trusted Brands

17.5M
MONTHLY READERS

12.0M
DIGITAL REACH

Proud Associations

Let's collaborate to develop a winning
strategy that gets results.

Schedule a free consultation with us today

GET STARTED