P.A.M. is Postmedia’s self-serve ad platform — designed for small and medium-sized businesses and the agencies that support them. Launch digital ads in minutes, tap into Canada’s most trusted media network, and reach real people with real intent.
No experience needed.
Target by location, interests, or behaviours.
Backed by Postmedia’s first-party audience data.
Readers
Digital
Readers
Power your reach through 110+ trusted Canadian
news brands.
Get results with ease
Effortless Ad Management for Targeted Results
Get Started
Premium Audiences
Connect with highly engaged, premium audiences in your community or nationwide.
Fast & Efficient
Easy to use platform with instant access to multi-channel ad placement and real-time campaign reporting.
Effective Targeting
Reach your ideal customer using geographical and contextual targeting capabilities.
Get Noticed
Premium and high impact ad units across desktop, mobile and tablet devices.
Choose your channel
Tailored to your goals: visitors, sales, or brand awareness.
Select your target audience
Select from targeting options to make sure you reach your ideal audience.
Set your ad frequency & budget
Choose the ad frequency or impressions that fit your budget.
Upload your assets
Use our simple tool to create your perfect ad, or upload existing designs.
Launch your campaign
Securely checkout with a credit card and officially launch your campaign.
Easy adjustment
See live data from your campaign performance, optimize your targeting, update your creatives or pause campaigns as you see necessary.
Testing for success
Try out different creatives and targeting strategies to find the strongest performers for your budget.
Automated reporting
Get daily, weekly, or monthly updates sent to your email.
Frequently Asked Questions
The new self-serve advertising platform is now live for print and digital advertising. Launch your ads faster and start reaching your audience.
Questions? Check out our FAQ links for answers to common questions.
The Postmedia Advantage
Join us in redefining what's possible for your brand.
Engaged audiences
With a portfolio of over 110+ news publications and 19.4M+ monthly print and digital readers, our engaged and loyal audience turns to us daily for knowledge and insights — providing a unique platform for effective newspaper advertising and online advertisement in newspaper, helping your brand reach its full potential.
Trusted member of the community
Brand-safe and trusted. Postmedia brands are deeply rooted in the communities we serve. Promote your business in premium, award-winning brands for lasting top of mind awareness.
Collaborative approach
Postmedia is with you every step of the way. We offer support, advice and recommendations throughout your campaign and beyond.
